We’ve got big boots to fill.
Legend has it, JR's SouthPork Ranch was named after the parents of our founder Brooks Reynolds, a 5th generation Iowan and bacon lover. The famous J and R are a heart-felt "tip of the hat" to Jody and Rennie and their lifetime of dedication to helping kids and raising money for non-profits across North America.
THE IOWA STATE FAIR: A REYNOLDS' FAMILY TRADITION
Most Iowans know Brooks Reynolds as the co-founder of the world-famous Blue Ribbon Bacon Festival. But his love of the Iowa State Fair is a family tradition. In the 1950s, after Brooks' uncles returned from World War II, they set up tents at the fair where they sold knickknacks, radios and chickens. Then in the 80s, Brooks' mother, Jody, volunteered at a tent on the hill for Variety The Children's Charity. And for two years, Brooks himself sold Bacon on a Stick in a corner at Jalapeño Petes. Now he's continuing his family's love of the fair by launching JR's SouthPork Ranch, an all-new watering hole with one-of-a-kind homemade food and homegrown entertainment. We can't wait to see you!
Excellence in Innovation Award
2021
Presented by the Iowa State Fair in recognition of JR’s permanent location renovation.
Des Best Sandwiches
2024
Catch Des Moines named JR’s Lobster Roll one of the best sandwiches in Greater Des Moines.
Best New Drink with Alcohol
2024–2026
Three consecutive Iowa State Fair wins: the Cowgirl Cooler in 2024, the Pink Pony Cooler in 2025 and the Cotton Rocket Cooler in 2026.
The ranch keeps getting better. JR’s never sits still. Every year, we find new ways to improve our home at the Iowa State Fair, from building upgrades and guest experiences to inventive foods, award-winning drinks, live music and plenty of unexpected fun.
